Beware of the Online Marketing Minefield | Online marketing

Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.”Thar is gold in them thar Web pages,” for the person who doesn’t get their clock cleaned by the snake oil salesmen of the Internet. By hiring a qualified online marketing consultant or successfully completing a reputable Internet marketing training course, you can succeed online.Early Victors in the Online Business Success Story In 1994, Stanford students Jerry Yang and David Filo created the Yahoo Web directory. One year later, they co-founded Yahoo, Inc. In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today. In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.One Does Not Have to be “On Leave from the Stanford Ph.D. Program” It’s amazing when you look at the biographies of the Who’s Who in Internet business startup success. Most everyone on the list has as part of his or her biography, “currently on a leave of absence from Stanford’s… Ph.D. program.”This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses. The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.The point is that if college dropouts can make it online, then we can too, if we choose to learn from those who came before us. But even if these people didn’t have a college degree, do you believe they created these tremendous accomplishments without education?They became educated and performed marketing research to help insure their success. They surrounded themselves with people who had knowledge in areas where they weren’t as strong needed some help.Creating Online Business Marketing Success Today There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, but they may not be the right service providers for your company. Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords. When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that amount back and much more from the advertising provider.For Every Online Marketing Success, There Are Dozens of Failures Not all of us will create the next Yahoo, Google, eBay or Amazon. But good money can be made online if you don’t fall into the traps where many before you have fallen. AdWords is a powerful advertising model. It can make millionaires and it does every year. But the thing is that AdWords may not be the right advertising model for you to follow now and it may not be right for you ever.If you understand that, you’re less likely to fall into the poor house using any online advertising method. Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using online marketing companies to promote their online businesses.Deep Pockets Are Not the Solution, But Wise Internet Marketing Choices Are First and foremost, a business must design itself to make a profit on its’ activities.I know people who have developed businesses online that did well in the sales column, but the business owner failed in his quest to turn those sales into a profit. Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later. We Can’t Know Everything about Running Our Online Businesses, Especially in Today’s Complicated World
When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried. To add an online marketing consulting coach of this caliber to your contact list could mean the difference between success and failure online.It’s a real added benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they will face in their Internet business.We might have the basics covered, but there’s always going to be times when the experiences of others can help light the path in front of us.Online Marketing Consultants Can Help You Avoid The Landmines
A qualified online marketing consultant is an invaluable asset for many online businesses today. There are affordable business mentors and Internet marketing coaches, specializing in helping small business start-ups and solo professionals. What if you could benefit from their past experiences — both good and bad — without having to waste the money and the time they did?Think of their services as being like an insurance policy, helping ensure your success. Over my many years online, I have learned a lot both from Internet marketing training and from the school of hard knocks.The 2 main mistakes I see new online business people making are:1. Not being realistic about the money and time required to make an online business succeed, with the competition that exists today.
2.Not obtaining enough marketing education to succeed online.Wrapping It Up
I encourage you to pursue your dreams and your online business. Make sure you have the proper training to help guarantee your success. Strongly consider Internet marketing training through a qualified, reputable source…either through personal online marketing consultants or through online training courses.

The Psychology of Education | Education

On the need for an individualistic educational psychology emphasizing on the central role of the learnerEducation and psychology are related in more than just one way and the psychology of education could be related to educational principles in psychology or how education as a discipline is taught within psychology as a subject and how these two disciplines merge. This is primarily the focus of educational psychology which studies how human learning occurs, what ways of teaching are most effective, what different methods should be used to teach gifted or disabled children and how principles of psychology could help in the study of schools as social systems.Psychological education would be completely focused on learning methods as structured or imparted according to psychological and individual needs of the students. Education would differ according to culture, values, attitudes, social systems, mindset and all these factors are important in the study of education in psychology.Educational psychology is the application of psychological objectives within educational systems and psychological education as I distinguish here is application of educational objectives in psychological processes. The first focus of using psychology in education is more general and the second approach of using education in psychology is more individualistic. However as far as present study of educational approach to psychology is concerned, there is no difference between individualistic educational psychology and general educational psychology and all interrelationships between psychology and education are considered within the broad discipline of educational psychology.However a distinction between the more general educational psychology and more specific psychological or individualistic education could help in understanding the nuances of individualistic study and give a subjective dimension to the study of psychology in education. This could also help in making learning systems more student based and according to the needs of culture, society, individual or personal factors. This sort of study with a focus on personal/psychological aspects of learning is not just about social objectives and objectives within educational systems but also about personal goals and objectives and the psychological processes involved in learning. There has to be a clearer demarcation between education in psychology as a general study and individualistic education in psychology as a more specific and subjective discipline.As of now educational psychology encompasses a wide range of issues and topics including the use of technology and its relation to psychology, learning techniques and instructional design. It also considers the social, cognitive, behavioural dimensions of learning but it would be necessary to make education more personal and individualistic through a special branch with a psychological focus on education so that individual needs are considered. There could be two ways in which this branch of knowledge could evolve – either by strengthening psychological education or individualistic approach to the psychology of education or by having two distinct branches of general educational psychology and individualistic educational psychology.As in client centered approach to psychology, a psychology of education should also include further research that would highlight the need for individualistic dimensions in learning. Learning psychology is the use of psychological theories for example that of Jean Piaget and Kohler in the study of learning techniques, especially among children. I have already discussed Piaget but briefly Piaget’s theory higlights different stages of learning in children and Kohler suggested that learning occurs by sudden comprehension or understanding, however I will not go further into learning theories here. Whereas the focus of educational psychology is on learning techniques per se and the role of the learner is considered only secondary, a branch of individualistic psychology in education could help in emphasizing the role of the learner considering not just their disabilities or giftedness but also their personality patterns. This focus on personality patterns brings out the central role of understanding psychology in educational systems.Educational psychology studies both the personal approaches to education as in giftedness, disability, learning theories applied to children and adults, and the more general objective approaches to learning as the role of schools as social or cultural systems.The psychology of education could include the following branches:General Educational Psychology 1. Learning Systems – As studied from individualistic learning perspectives and generalized learning perspectives, a discussion of the different theories, practices and systems or techniques of learning is an integral part of educational psychology and especially central to general educational psychology.2. Social Systems – The use of education in social, cultural and economic systems could be considered within the psychological context and this relates to the role of education in society.Individualistic Educational Psychology 1. Learning Systems – Learning techniques and systems or methods will have to be in accordance with the needs of the children or adult participants and according to skills of the teachers. Needs vary according to personal traits and abilities and individual needs will have to be considered during the learning process.2. Social Systems – Individual learning psychology will have to be studied according to specific social and cultural backgrounds of the learners and thus a more subjective study of learning approaches and centralized role of the individual in the learning process considering their social, cultural or intellectual background will have to be considered.

Open Source Software in Higher Education | Education

The higher education sector is quite unlike other industries. It has its own processes and a different set of demands. Most commercial proprietary application vendors develop their applications focused on a wider domain spread across industries. This, academics complain, creates a distinct disconnect between software vendors and the end-users in academia.To overcome these shortcomings, the education industry started looking to “open source” as an alternate model. Around a decade back, institutions started debating total cost of ownership in adopting an open source based community approach vis-à-vis proprietary applications, viability of open source based business models, sustainability and security issues.The success of community developed open source software is quite well established. Linux and Apache are ample proof of its success. A similar trend, though not that widespread in its reach, can be traced to the development of community projects in education like the Moodle and Sakai.Through the course of its formative years, the open source community based approach in education has developed several alternative models. Some of these models and schools of thought have thrived and been implemented successfully across a significant spectrum of the industry. Progress and success in open source projects like the Sakai, Moodle, Kuali, uPortal, Shibboleth, and many more are being closely watched by the industry.Community Source ModelOne school of thought believes that open source sharing is more a philosophical approach than a viable alternative. The adoption of open source in higher education seems to suggest otherwise. FLOSS (Free/Libre and Open Source Software) communities are thriving well in learning environments too.The FLOSS model has been extensively used in initiatives like the MIT OpenCourseWare and Open Source Biology. Project Gutenberg, the Wikipedia, The Open Dictionary project are prime examples of how open source has been successfully adapted to education initiatives.In a community source project, multiple institutions come together to partner in the project. All partners contribute financially as well as in employing human resources for the effort. In the early stages, the partnering institutions provide all design and development efforts and only in subsequent stages is the project opened to the broader community. This way, the initial support is secured and the institutions have a substantial influence in deciding how the application is modeled and designed.The initial focus of community source projects is on collaboration between institutions. The focus in the crucial first stages is therefore to form a common economic outlook and an appropriate administrative framework rather than forming a community around a shared code. Most community based open source projects slowly migrate to open source in the later stages.The Sakai project, for example, started as a joint effort between four institutions (Michigan, Indiana, MIT and Stanford). The initial agenda was to set up a framework of common goals that would produce appropriate software based on an agreed list of objectives. The scope for participation was later increased by forming the Sakai Educational Partners Program (SEPP), whereby other institutions can join and participate in the community for a small fee.The Current LandscapeAn education enterprise like any organization has its own needs ranging from resource planning to budgeting. Additionally, they have typical requirements like the need to integrate with financial aid programs of the government, multiple payroll cycles, and student information systems (SIS) that handle admissions, grades, transcripts, student records as well as billing. All these call for robust ERP systems. Until recently, colleges and universities mostly rely on either custom-developed systems that are more than 15 years old, or have transitioned to commercial products from vendors like Oracle, SAP, PeopleSoft or vendors like SunGard that are geared towards the higher education market.Kuali Financials was borne due to the lack of open source solutions Enterprise applications in the higher education sector are comprised of a mix of some proprietary application vendors and some key open source community initiatives. PeopleSoft, Oracle, SunGard and Datatel are some key vendors that offer tightly integrated ERP packages for the education sector.Recent consolidation in the industry, like the acquisition of PeopleSoft by Oracle and of WebCT, Angel, etc by Blackboard, has caused considerable unease in the education fraternity. The concern stems from the fear that the trend of consolidation would lead to the monopoly of a few key vendors. The plans of these vendors to offer tightly integrated systems heightens the fear that this will provide an unfair leverage to these vendors as it would extend the community’s dependence on them.One area of concern about proprietary applications is a seeming disconnect between the industry and software application developers. Institutions also have strong reservations about the currently available administrative software and course management systems. The feeling is that applications provided by vendors such as SAP and PeopleSoft are adapted from other industries and does not work well for educational enterprises. Moreover, the proprietary nature of the applications implies that the source code is not available and customization efforts involve substantial costs.In the context of such a wide breadth of requirements, open source can prove to be a viable alternative. In fact, these constraints provided the impetus for open source initiatives in higher education. Some of the success has helped provide a strong foundation to building an alternative support model for the education industry.In the Sakai project, the participating institutions decided to integrate and synchronize their educational software into a pre-integrated collection of open source tools termed Collaborative Learning Environment (CLE). Sakai has active implementations running at multiple institutes including the University of Michigan and Indiana University.In parallel, Sakai also established a set of activity based communities that have spawned an active cooperation between the industry and application vendors. The Sakai Educational Partners Program allows educational institutions to participate in the program for a small fee. Besides, there are the Sakai Commercial Affiliates, who offer fee-based services for installation, integration and support..Kuali, on the other hand, mainly addresses aspects of educational administration. The Kuali Financial System (KFS) is the most prominent application. It handles administrative and operational tasks like general accounting, purchasing, salary and benefits, budgeting, asset management and grants. The system is designed around modules that enable it to be tweaked to work with existing commercial applications. For example, at Indiana University, Kuali applications work together with PeopleSoft’s HR and student system. The Kuali Foundation is a non-profit consortium of multiple universities and some hardware and software companies. The Kuali Commercial Affiliate program operates on similar lines like its Sakai counterpart. The community has been growing and now includes the University of California, Cornell, Michigan State University, San Joaquin Delta College (Calif.), and The University of Arizona.Significantly, according to the 2008 Campus Computing Survey, around 13.8 percent of the survey participants have already identified an Open Source LMS – either Moodle or Sakai – as the campus standard LMS.Besides these, several other projects offer SIS functionality. For example, openSIS manages student demographics, scheduling, attendance, grades, transcripts, and health records, and its parent company makes add-on modules to support additional features like disciplinary tracking, billing, food service, and bulk email/SMS messaging for emergency contact.Other Key intiaitives areJaSig community developing uPortal, and CAS (Central Authentication Services) two components serving as input to Kuali Rice.Internet2 – A consortium led by universities working in partnership with industry and government to develop and deploy advanced network applications and technologies including products such as Shibboleth and GrouperOpen Source CurriculaAs with any “open source” activity, open source curricula by its very definition is one that can be freely used, distributed and modified. A model like this would seemingly be antithetic to the concept of higher education as it strikes at the credibility of the education environment. Campus education is designed to operate as a structured learning methodology. The concept of community collaboration involving academics and students on the same platform brings a lot of unpredictability into the scenarioHowever, FLOSS communities (Free/Libre and Open Source Software) in education have proved to be quite successful. A key principle of this learning approach is its root in adapting it to the context of ones’ experience. With its stress on learners and their preferences, this learning approach focuses more on learning by collaboration, communication and sharing.Significant initiatives include the Connexions Project at Rice University, the OpenCourseWare project at MIT and the social learning medium of Wikipedia.The FLOSS approach in higher education has been operating in combination with traditional teacher centered approaches. The objectives of the FLOSS approach are not to replace traditional methods but to achieve synergies in combination and offer the learner an enhanced learning environment.The ‘FLOSS-like education transfer report’ published in September 2008, as part of the FLOSSCOM project, notes that FLOSS communities can create effective learning environments. The study has also come up with three different approaches that could be combined effectively with traditional teaching approaches.Economic Models of Open SourceOne aspect that clearly marks the adoption of open source as a winner is the fact that in this scenario, the developers are most often also the users of the software. This removes the perceived disconnect between the developer community and the end-users unlike in the case of proprietary applications. However, this is less evident in the case of administrative applications like payroll or HR. In such cases, adoption of open source has to be a directed process.Initiatives like the Kuali project have proved that open source can also build up sustainable models that provide adequate support mechanisms. In such models, there is active collaboration between the community that comprises not only developers and end-users, but also an extended support group comprising commercial vendors. These support groups are available to offer timely support to mission critical applications. The community approach also ensures that the code is not closed and that an active community of interest ensures that enhancements keep happening as necessitated.Projects like uPortal have been developed with minimal resources but are deployed across hundreds of institutions. The community approach has proved sustainable as in the case of the Sakai project. In terms of funding, the Sakai project garnered an investment of $6.8 million over two years.The viability of the open source, community based model stems not from the monetary or cost aspects but principally the adaptability that it offers. The debate over cost of ownership between commercially available proprietary software and open source applications is yet to be proved empirically. However, the fact that the code is open means it can be easily adapted to suit new requirements and does not involve significant investments in terms of customization or enhancements. This does make significant economic sense in the longer term.The case for open source in higher education is nicely documented in a study by the Alliance for Higher Education Competitiveness. In a 2005 study report titled, ‘Will Open Source Software Become an Important Institutional Strategy in Higher Education?’ Rob Abel notes how open source is a “great fit for higher education”. The study, based on an analysis of open source projects in education, opines that the community-based approach is an interesting model that also helps reduce the inherent risks in adopting an open source approach.As for the cost model, the study notes that while open source has helped generate cost savings in the range of 20 to 30 percent for the commercial sector, the same may not be entirely true in education. The community-based approach, the writer notes, with its associated participation fees, may prove only marginally beneficial in terms of costs. Institutions that have their own infrastructure and resources may however, benefit from substantially reduced costs from their open source initiatives.The FutureOpen source has proved to be adaptable and a reliable platform for collaboration and learning. In their quest for ideal application software to handle administrative, operational and education platforms, most CIOs are looking at interoperability, reliability and scalability of applications. Applications like the Sakai and Kuali have proved beyond doubt that open source applications offer great configurability.Development communities and the support of commercial vendors, as in the case of Kuali and Sakai, fuel a greater rate of innovation. Moreover, the advantage that is offered by collaboration also provides an impetus to continued improvement of the system. Support systems and enhancements for future requirements are ensured.On the question of how to approach or adopt open source as a model, the answer would depend on the needs, the infrastructure and the means available to an institution. The community development model has shown that costs can be broadly distributed amongst participants. Experience shows that universities and colleges can collaborate to produce open source software that caters to their needs in a way that is superior to some commercial products. The collaborative model enables educational institutions to pool their financial and technical resources. Moreover, a larger community ensures that the applications are tested in a variety of testing environments, thus aiding in building robust solutions.In term of core academics, learning systems will evolve to accommodate formative assessments and evaluation outside the classroom. Many higher education institutions have taken the lead of MIT and are offering online course materials that are accessible by anyone, free of cost. It has been adopted at Yale, Notre Dame, Tufts and Stanford School of Engineering, to name a few. The United Nations has launched an initiative that would leverage social media technologies and ideas to offer higher education opportunities to people who would otherwise not be able to afford the costs.Commercially, open source projects have taken their first steps in the marketplace. The model is evolving aided by some significant commercial vendor backing. For the community-based open source approach to prosper, substantial financial backing is an absolute necessity to prevent it from faltering and to avoid the pitfalls that arise form source code being easily modifiable and rebranded by a different vendor. From the commercial perspective, projects like Sakai and the Kuali Foundation are likely to thrive as they have substantial stakeholders from both the academic and the corporate world.What could derail further adoption? There are several potential risk areas:
Lack of understanding of entry points for adoption
Lack of support to adopt the applications
Minimal staff to support the applications
Lack of training / documentation to train staff
A “runaway” project that consumes much press and develops a negative bias toward the project
Many of these risks may be mitigated though co-operative initiatives between the foundations developing the open source solutions and commercial affiliates looking to support the solutions – and develop complementation solutions. Some examples:
Further publicity through conventional, non-education related channels such as Google and industry-based sites such as edu1world
Furrther innovation and cooperation – whether through ‘summer of code’ collaborations; or community collaborations that will transform the current listservs to more accessible forums
Commercial affiliates offering training and webinars
Commercial affiliates offering ease of use entry points, such as pre-installed servers or virtual images that can be downloaded and used out of the box
In conclusion, open source initiatives in higher education have a long way to go before they enter the commercial mainstream in a significant fashion. However, with industry and academic collaboration, it has a great potential to change the higher education landscape in the longer term.